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CCEP invests in beverage dispenser to reduce packaging

Coca-Cola European Partners (CCEP) has completed an investment in Lavit, a leading maker of multi-beverage, counter-top dispensing machines.

Using globally patented technology, the Lavit system lets consumers make and pour their drink by dispensing a range of cold beverage options “on-demand” at the tap of a button and offering customisation of beverages based on carbonation and flavour.

CCEP said the partnership will help explore and test new dispensed delivery solutions as a key strategic route towards helping reduce packaging waste and its carbon footprint.

Graham Stokhuyzen, Vice President of New Business development at CCEP said: “Decreasing our packaging use and waste is a core part of our strategy to reduce our carbon footprint. We will continue to develop and invest in “drinks on demand” dispensed delivery innovations to offer consumers choice, personalisation and convenience in the most sustainable ways possible. This will also enable us to reduce our use of single use packaging.”

John Uhlein, chief executive of Lavit, said “We are delighted to have CCEP Ventures as a partner. This partnership will enable us to scale more quickly, combining CCEP’s industry experience and commercial expertise with Lavit’s innovative technology.”

Source: www.arabprintmedia.com

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